“The Only Two Things That Matter” (Godin)

Greatness from Seth Godin:

The currencies of anybody who wants to make change are are attention and trust. And they’re in a [vicious?] cycle. You don’t get attention unless you’re trusted. You don’t get trusted unless you get attention.

You can light yourself on fire in the street, but you don’t earn trust doing that. Before you do something that will shine a spotlight on you, make sure it’s something that aligns with your beliefs, and will be positively received. Ask yourself if you’d willingly want to be associated with it.”

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